In the course of doing business, you will sometimes find yourself on the short end of a contract proposal. You simply will not get them all. The key to success, however, is knowing when to pursue beyond a denial and when to raise your value before resubmitting (you do realize that with us, no is not no!).
I was recently denied a contract with a municipality and started to re-write it when I decided that I needed to raise my value before proceeding. I simple was not ahead of the field on this issue and any number of others could do the job. It is this honest and insightful analysis that makes the difference between a successful business and a frustrated one.
How you raise your value depends on what you do. You must do it better and more public. You must make the client "need" your services. Look and you will find the way.